Content Creation & Social Media Intern
I had a great opportunity to learn the ins of strategic marketing when I interned for Neachai Equine Ayurveda, a company that offers ayurvedic wellness solutions for equines and other animals. I was able to to work closely with the company owner to refine the brand message, centered around prevention, lifestyle management, and education.
After collaborating with the owner, we identified our target as frustrated pet owners who had exhausted conventional methods and were seeking alternative solutions but lacked awareness of available options. Beyond promoting products, we aimed to create a relatable and welcoming environment that resonated with this audience, offering education and support in their search for better health solutions for their animals.
To align with this vision, I developed comprehensive weekly content calendars, balancing behind-the-scenes iPhone footage that provided a personal touch with professional visuals that showcased the products in an engaging, appealing manner.